Knowledge.No fluff.
Affiliate marketing explained in plain language.
33 articles
Topics
Six complete guides on affiliate marketing and partner recruitment. Each guide links through to the matching questions in the FAQ.
- Affiliate agency
Hiring an affiliate agency: when it pays off and what to expect
An affiliate agency builds and runs the partner network that lets other sites sell for you. This guide explains which tasks an agency takes over, when outsourcing is cheaper than doing it yourself, and how to keep the partnership measurable.
Read more → - Affiliate programme
Setting up an affiliate programme: from tracking to first partners
Setting up an affiliate programme is not flipping a switch. You build tech, terms and an offer publishers say yes to. This guide walks the steps in the order they actually happen.
Read more → - Partner recruitment
Recruiting and activating publishers: finding partners who actually sell
An affiliate programme is only as strong as its partners. Recruitment is not a one-off campaign but a continuous cycle of finding, approaching, activating and pruning. Here is how to run it per market.
Read more → - European growth
Affiliate marketing in Europe: expanding without losing your margin
Every European market has its own publisher landscape, language and expectations. Copying what works at home rarely delivers. This guide shows how to expand country by country without blowing up your margin.
Read more → - Network or in-house
Affiliate network or in-house software: which setup fits you
The choice between an affiliate network and your own software decides your cost, your data quality and how freely you can recruit partners. Here are the differences without the sales pitch.
Read more → - Cost and commission
Calculating affiliate cost and commission: what is left at the bottom
Affiliate marketing only makes sense when the maths works. This guide lists every cost line and shows with a worked example what is left after commission and fees.
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Affiliate marketing
What is affiliate marketing?
Affiliate marketing is a model where partners promote your products and earn commission when they generate a measurable sale. You pay for results, not for reach.
Read more →In-house or outsource affiliate marketing?
In-house works when you have time, expertise and language coverage. Outsourcing works when you want speed without building a team. The question is not which is better, but which fits your stage.
Read more →Affiliate fraud and programme policy
Most affiliate programmes don't lose money to spectacular fraud, but to sloppy rules: brand bidding, cookie stuffing and codes leaking onto voucher aggregators.
Read more →Affiliate marketing for beginners: the first 10 steps
Starting in affiliate marketing requires a structured approach to avoid common technical and commercial pitfalls. Follow these ten steps to build a solid foundation for your programme.
Read more →Influencer marketing vs affiliate marketing
While both rely on third-party promotion, the commercial models and goals differ significantly. Understanding these differences is key to choosing the right strategy for your brand growth.
Read more →Drafting publisher contracts and programme terms
Clear and enforceable terms are the foundation of a healthy affiliate programme. Protecting your brand while remaining attractive to partners requires a well-structured legal framework.
Read more →Common mistakes in affiliate programmes
Many programmes stall because of easily avoidable errors in strategy or execution. Identifying these pitfalls early allows you to redirect your budget towards high-growth opportunities.
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Commission
What does affiliate marketing cost?
Affiliate marketing has three cost lines: publisher commission, software or network fees, and management. Looking only at commission gives you the wrong number.
Read more →How do you set affiliate commission rates?
Your commission is not a single number but a policy: per product group, per partner type and per goal. Start with margin and work backwards.
Read more →Coupon code attribution and influencer codes
Tracking codes are a vital alternative to link-based attribution, especially for social media partners. Implementing a clean code strategy prevents attribution conflicts and ensures fair payment.
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Publishers
How do you find publishers?
Finding publishers is research plus outreach. It is not a button in software; it is work, repeated per market.
Read more →Cashback and voucher sites: friend or foe of your brand?
Many brands fear that cashback and voucher sites dilute their margin without adding value. However, when managed correctly, these partners can be a powerful tool for conversion and customer loyalty.
Read more →Affiliate newsletters publishers actually read
Sending generic updates to your publisher list is a waste of time. To get noticed, your newsletters must provide concrete value, exclusive data, and ready-to-use content.
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International growth
Affiliate marketing in Europe: how to scale across countries
Europe is not one market but 28, each with its own publishers, payment habits and price expectations. Copy-pasting what works at home is the most common mistake.
Read more →Affiliate marketing in Germany: a market-specific guide
Germany is a mature but highly regulated affiliate market with specific publisher preferences. Navigating legal requirements and local comparison sites is crucial for success in the DACH region.
Read more →Affiliate marketing in France: a market-specific guide
The French affiliate landscape is dominated by large media groups and specialized cashback portals. Success in France requires a localised approach and strong relationship management.
Read more →Affiliate marketing in the UK after Brexit
The UK remains one of the largest affiliate markets globally, but Brexit has introduced new considerations for cross-border e-commerce. Adjusting your shipping, tax, and tracking policies is essential for British publishers.
Read more →Affiliate marketing in Scandinavia
Denmark, Sweden, Norway, and Finland offer high purchasing power but distinct local nuances. A successful Nordic strategy balances regional similarities with specific local publisher networks.
Read more →Affiliate marketing in Southern Europe (Spain, Italy, Portugal)
Southern European markets are growing rapidly and offer unique opportunities for early movers. Building trust through local payment methods and language-specific content is key to capturing this audience.
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Affiliate software
Affiliate software or a network: which do you pick?
A network gives you reach and publishers; software gives you control and lower variable cost. The right choice depends on your markets and volume.
Read more →Tracking and attribution: what you need to know
Without reliable measurement you overpay or underpay. Cookies are disappearing, so attribution now requires a deliberate choice.
Read more →Deep linking and product feeds: content that converts
High-quality data is the engine of a successful affiliate programme. Providing publishers with accurate product feeds and deep links significantly reduces friction in the customer journey.
Read more →GDPR and affiliate tracking: what is and isn't allowed
Data privacy regulations have fundamentally changed how affiliate sales are measured. Ensuring your tracking remains compliant while maintaining accuracy is a balancing act for every advertiser.
Read more →Cookieless tracking and the future of attribution
As third-party cookies are phased out, brands must transition to more robust measurement methods. Server-side tracking and first-party identifiers are becoming the new industry standard.
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Strategy
Seasonal promotions via affiliate: Black Friday and the holidays
The Q4 peak is the most competitive time for affiliate marketing. Planning ahead and securing placements early is essential to capture high-intent holiday shoppers.
Read more →Increasing AOV with affiliate bundles and upsells
Affiliate marketing isn't just about volume; it's also a tool to increase your average order value. Use bundles and tiered commissions to incentivise partners to drive higher-value baskets.
Read more →KPIs and reporting: which affiliate numbers matter
Not all affiliate data is equal; focusing on the wrong metrics can lead to poor investment decisions. Understanding incrementality and lifetime value is essential for measuring true channel success.
Read more →Scaling an affiliate programme from 10 to 100 partners
Growing your partner base requires moving from manual management to scalable processes. Automating recruitment and activation is the only way to maintain quality while increasing reach.
Read more →
Ready to makeserious revenue?
Enough reading. We build your affiliate programme across Europe — you pay per country per month plus 3% of the revenue we generate.