What in-house costs
An affiliate manager quickly means a full-time salary plus software, on top of time for recruitment, content delivery, invoicing and fraud checks.
In one market that is manageable. Across five markets you need language, local partner knowledge and hours that rarely sit in one person.
What outsourcing brings
An agency brings existing relationships, standard processes and experience of what works per market. You launch weeks earlier and make fewer expensive beginner mistakes.
The downside: part of the knowledge sits outside your organisation. Agree up front that data, accounts and partner relationships stay yours.
The hybrid model
Many brands keep strategy, commission policy and brand protection in house and outsource execution per market. That combines control with reach.
You then only pay for execution in the countries where you genuinely want to be active.
What to look for in a partner
Ask about the approach per market, not for a logo slide. Who are the first twenty publishers they would approach in Germany, and why?
Check transparency on fees, ownership of the account, and whether they will bill per country instead of one large contract.
Our approach
Dikke Kassa works per country: €299 per month per market plus a 3% performance fee. You scale one market at a time and stop a market that doesn't work.
Your programme, your data, your partner relationships — we do the work around it.