Increasing AOV with affiliate bundles and upsells

Implement a commission model that rewards higher spend. For example, offer a base rate of 8% but increase it to 10% for orders over £100. This encourages publishers to promote your higher-priced items.

Communicating these tiers clearly to your partners is essential. They need to know exactly how much more they can earn by pushing for a larger basket size.

Create exclusive bundles for your affiliate channel that offer better value than buying items individually. These are highly attractive to content creators and comparison sites looking for unique deals.

Provide specific banners and deep links for these bundles to make them easy to promote. Bundles naturally lead to a higher AOV while providing the customer with a clear benefit.

Encourage publishers to feature 'related items' or 'complete the look' sections in their content. Providing them with the data on which products are frequently bought together makes this easier.

You can offer a bonus commission for orders that include more than three items. This steers partner behaviour towards driving multi-item purchases rather than single-unit sales.

Identify and recruit publishers who naturally attract high-spending customers, such as luxury lifestyle blogs or professional review sites. These partners may drive lower volume but much higher quality.

At DIKKE KASSA, we help you identify these niche players and craft pitches that appeal to their specific audience. Quality often beats quantity when it comes to long-term profitability.

Track your AOV by publisher type to see who is driving the most value. If certain partners are consistently bringing in low-value orders, consider adjusting their commission or providing them with different creative assets.

Review these metrics monthly and be prepared to experiment with new incentives. Increasing AOV is an ongoing process of refinement and partner education.