The literal meaning
In Dutch, 'dik' means thick, fat or impressive. 'Kassa' is the cash register or till.
Put together, 'dikke kassa' is what you say when money is coming in fast. It is the cheer for a big sales day, a strong month, or a deal that outperforms expectations.
Why we chose the name
We wanted a name that did not sound like a generic agency, but like the result we create for brands. No vague promises, no buzzwords — just a till that keeps ringing.
Affiliate marketing is not an abstract channel for us. It is a practical way to drive real revenue, country by country, partner by partner, sale by sale.
What it means for brands
For our clients, 'dikke kassa' means an affiliate programme that genuinely contributes to revenue. Not just traffic, not just clicks, but approved sales.
We build a European partner network with you that brings new customers in countries where you do not have a local team.
The European angle
The name is Dutch, but the ambition is European. We help brands make 'dikke kassa' in Germany, France, Spain, Italy and every other market that fits the product.
Each country gets a local approach: the right publishers, the right commission and the right message. That is how you scale in Europe.
Our promise
We do not promise mountains of gold. We do promise a transparent model, a fixed fee per country and a team that works daily to activate the right partners.
In short: we make sure your till rings a lot louder across Europe.