How code-based tracking works
Instead of a link, a publisher is assigned a unique discount code. When a customer uses that code at checkout, the affiliate software attributes the sale to that specific partner, regardless of cookies.
This is particularly effective for Instagram, TikTok, and podcasts where clickable links are often not available or practical for the user.
Preventing code leakage
One of the biggest risks is codes leaking from an influencer to a general voucher site. This can lead to you paying commission to a partner who didn't actually drive the sale.
Use 'restricted' codes that only pay commission when used by the assigned partner. Your affiliate software should allow you to link a specific code to a specific publisher ID.
Attribution hierarchy
Decide what happens when a user clicks an affiliate link but uses a different partner's code. A common rule is that the code 'wins' the attribution, as it represents a deliberate action by the customer.
Clear rules in your programme terms are essential to prevent disputes between partners. Consistency is key to maintaining a professional and trusted programme.
Managing influencer campaigns
Codes allow you to run time-limited influencer campaigns with very specific tracking. You can easily measure which creator drove the most revenue and adjust your future spend accordingly.
Offer influencers 'vanity' codes (like BRAND-NAME-10) that are easy for their audience to remember. This increases the usage rate compared to generic, auto-generated strings.
Optimising your code strategy
DIKKE KASSA helps you set up and manage a robust code attribution strategy. We ensure your codes are tracked correctly and that you only pay for genuine, high-value referrals.
We also monitor for code misuse and leakage, protecting your margins while ensuring your best partners are fairly rewarded. Codes are a powerful tool when managed with precision.