Launching an affiliate programme in 90 days

Pick software or a network, install and test tracking, set commission per product group and write your programme terms.

Prepare your materials: product feed, deeplinks, logos, USPs and a short pitch for why publishers should work with you.

Build a list of fifty to a hundred relevant publishers per market and approach them personally in their language. Follow up once.

Onboard the first partners actively: give them content, an explanation of your bestseller and a reason to publish this month.

Run a first campaign with a temporary rate increase or an exclusive offer for your top partners.

Analyse which partner types work and double down there. Prune what only costs money.

Expect little revenue in month one. Content has to be produced, indexed and found; comparison sites schedule their updates.

From month three you usually see a pattern: which markets, partners and products carry the programme.

Set a fixed rhythm: monthly partner update, quarterly commission review, and one new market or partner segment per quarter.

Don't want to run it yourself? We do this per country for €299 per month plus a 3% performance fee.