What types of publishers exist?
The best-known types are content sites and blogs, comparison sites, cashback and voucher platforms, email publishers and social media creators. Each type sits at a different moment in the customer journey.
Content partners create demand at the top of the funnel, while cashback and voucher sites sit close to the purchase. A healthy programme uses a mix of both.
How does a publisher earn money?
The publisher places a tracking link or voucher code. As soon as a visitor makes a purchase through that link, the network records the conversion and awards the publisher a commission.
That commission is usually a percentage of the order value, sometimes a fixed amount per sale or lead. Payment only follows after the transaction has been approved.
What does a publisher need?
Publishers want to move fast: a good product feed, current prices, working deep links and clear programme terms. If you cannot provide that, you will not be featured.
Commercial clarity matters too: commission, cookie duration, validation speed and a contact person determine whether a publisher prioritises your programme.
How do you work well together?
Treat publishers as sales partners, not as ad space. Give them input that improves their content and reward partners who genuinely bring new customers.
DIKKE KASSA recruits and activates publishers per market, in the language of the market, so the relationship is local from day one.