The power of deep links
A deep link sends a user directly to a specific product page rather than your homepage. This reduces the number of clicks to purchase and significantly increases conversion rates.
Ensure your affiliate software makes it easy for partners to generate their own deep links. At DIKKE KASSA, we help brands implement tools that automate this process for their publishers.
Maintaining a clean product feed
Your feed should include up-to-date prices, stock levels, high-resolution images, and detailed product descriptions. Inaccurate data leads to a poor user experience and lost sales.
Use standard formats like XML or CSV and ensure your feed is accessible via a static URL. This allows comparison sites and automated platforms to fetch your latest data without manual intervention.
Feed optimisation for SEO
Include relevant keywords in your product titles and descriptions within the feed. This helps your products appear in the search results of comparison sites and shopping engines.
Categorise your products accurately using industry-standard taxonomies. This ensures your items are placed in the correct sections of publisher websites, reaching the most relevant audience.
Handling out-of-stock items
Automate your feed to remove products as soon as they go out of stock. If a publisher continues to send traffic to a 404 page, they will quickly lose interest in your programme.
Consider providing an 'alternative product' field in your feed. This allows smart publishers to redirect users to a similar item if their first choice is unavailable.
Testing and validation
Regularly test your deep links to ensure they are passing the correct tracking parameters. A broken link means lost revenue for both you and your partner.
Use feed validation tools to check for errors in your data structure. Small mistakes in formatting can prevent your entire product range from being listed on major comparison platforms.