Why recruitment is active work
Listing a programme in a network is not enough: the best publishers rarely sign up spontaneously. They are approached by brands that fit their audience.
Recruitment is therefore a continuous process of researching, approaching, convincing and activating — repeated per market.
What does the process look like?
First you map the landscape per country: who creates content about your category, which comparison sites matter and which communities are active?
Then outreach follows with a personal pitch: why your product fits their audience, what the commission is and which assets you provide.
What makes outreach successful?
A personal approach in the language of the market works; a translated bulk email does not. Reference the publisher's actual content and explain why your audiences overlap.
Be concrete about the commercials: commission, cookie duration, average order value and conversion rate. Serious partners decide on numbers.
From recruitment to activation
A signed-up publisher who publishes nothing delivers nothing. Activation means fast onboarding, providing assets and realising a first publication or campaign within weeks.
DIKKE KASSA handles recruitment and activation per country as a fixed part of management, so the programme continuously adds fresh partners.