Affiliate marketing in the UK after Brexit

The UK has the highest per-capita e-commerce spend in Europe and a highly sophisticated affiliate landscape. Publishers here are tech-savvy and expect high-quality feeds and reliable tracking.

Competition is fierce, so brands must offer more than just a good commission. Personalised offers, fast shipping, and excellent customer service are key to winning over British publishers and consumers.

If you are shipping to the UK from the EU, clear communication about duties and taxes is vital. Unexpected costs at delivery will lead to high return rates and damage your brand reputation.

Ensure your affiliate terms reflect your UK shipping policy. Publishers need to know if their audience will face extra fees so they can set correct expectations in their content.

Changes to UK VAT rules for overseas sellers mean you may need to adjust your pricing or how you calculate commission. Ensure your affiliate software is configured to handle GBP correctly.

Displaying prices in Pounds Sterling on your UK landing pages is mandatory for high conversion. British consumers are less likely to buy if they have to calculate exchange rates themselves.

The UK has a very active influencer and content creator community. There is a strong move towards 'authentic' and 'relatable' content, especially on platforms like Instagram and TikTok.

British publishers are also very focused on sustainability and ethical sourcing. Highlighting these aspects of your brand can give you an edge in recruitment and consumer trust.

DIKKE KASSA helps brands navigate the complexities of the UK market post-Brexit. We manage the relationships with top UK publishers and ensure your programme stays competitive in this major economy.

We monitor local market trends and regulatory changes to keep your programme ahead of the curve. The UK remains a cornerstone of international growth for many of our successful clients.