Where to find publishers
Start with who already writes about your category: review sites, comparison sites, niche blogs, newsletters, communities and content creators. Search results for your main product term are a good first list.
There are also publisher types with reach but less influence on the decision, such as cashback and coupon sites. They can be valuable if you agree where in the journey they may take part.
How to approach them
Write in the language of the market and reference what the publisher already publishes. State the offer immediately: commission, average order value, cookie duration and why your shop converts.
Make joining easy. One sign-up link, a feed or deep-link generator and a named contact remove most friction.
The first thirty days
A sign-up is not revenue. Plan a first placement, supply content or imagery and verify that links work and tracking fires.
Follow up on the first result per partner and ask for feedback. Often a small change — a different landing page, a temporary code — makes the difference.
Guarding quality
Check for brand bidding, misleading discount claims, expired codes and traffic from outside the agreed market. Enforcement protects both margin and brand.
Prune your list. Partners producing nothing after six months cost attention better spent on growers.