Affiliate marketing in
Bulgaria
Bulgaria is a emerging affiliate market in Central and Eastern Europe. Consumers shop in Bulgarian and mostly pay with cash on delivery, credit and debit cards and bank transfer. We build the programme fully locally, at the same price as every other market.
€299
per month
Market characteristics
- Central and Eastern Europe, transacting in BGN
- Leading payment methods: cash on delivery, credit and debit cards and bank transfer
- Creatives and publisher outreach in Bulgarian
- Emerging market: fewer professional publishers, but low competition and fast growth per partner
Relevant publisher types
- Marketplaces
- Coupon sites
- Content blogs
- Social creators
Publisher landscape
The landscape is only partly professionalised. Personal recruitment, clear terms and fast payouts make the difference here.
Language
Publisher and consumer communication in Bulgaria runs in Bulgarian. We recruit and write creatives in that language; literal translations from English measurably reduce response rates.
Commission
Expect higher commissions or fixed fees to win partners over; volume per partner is still limited.
Market profile
Bulgaria costs €299 per month plus a 3% performance fee on affiliate revenue — exactly the same structure as every other market.
- Region
- Central and Eastern Europe
- Currency
- BGN
- Market language
- Bulgarian
- Payment methods
- cash on delivery, credit and debit cards and bank transfer
- Maturity
- Emerging
What we do
We build the programme, find and activate local publishers, manage the relationships and optimise for results every month.
- Programme setup and configuration for this market
- Recruiting and activating local publishers
- Terms, commission structure and exclusions
- Tracking and feed validation before launch
- Publisher communication in the local language
- Monthly reporting and optimisation
What does Bulgaria cost?
One fixed monthly fee for this market, plus a performance fee on the affiliate revenue the programme delivers. No setup cost, cancel monthly.
- Management fee Bulgaria
- €299 per month
- Performance fee
- 3% of affiliate revenue
- Setup cost
- €0
- Publisher commission
- Separate, you set the rate
How the performance fee works
The 3% performance fee applies only to revenue that comes in through the affiliate programme. No affiliate revenue in Bulgaria means no performance fee.
Publisher commission is separate: you set that rate and pay it to the partner who made the sale. Our fee covers building and managing the network.
Worked example for Bulgaria
- Affiliate revenue
- €50,000
- Publisher commission (8%)
- €4,000
- Performance fee (3%)
- €1,500
- Management fee
- €299
- Total cost of the affiliate channel
- €5,799
Example based on €50,000 affiliate revenue per month and 8% publisher commission. This is a calculation, not a forecast.
Frequently asked questions about Bulgaria
Can I start with Bulgaria only?
Yes. Every market is a separate programme at €299 per month. Start with Bulgaria and add markets whenever you want.
What do I pay before there is revenue?
Only the €299 per month for Bulgaria. The 3% performance fee applies exclusively to realised affiliate revenue.
Do I need a local website for Bulgaria?
A local or multilingual shopping experience helps conversion a lot and makes publishers easier to convince. We check upfront whether your setup works for this market.
Who finds the publishers in Bulgaria?
We do. We map the local publisher landscape, approach partners in the market's language and guide onboarding.
Am I locked in?
No. The programme is cancellable monthly. No setup cost and no minimum term.
Ring the registerin Bulgaria?
Start the programme for Bulgaria, or first calculate what the channel could deliver.