Markets / BE
Affiliate marketing in
Belgium
Belgium is effectively two markets in one country: Flanders and Wallonia have their own media, publishers and language.
€299
per month
Market characteristics
- Bilingual market (Dutch and French)
- Flanders often leans on Dutch media
- Wallonia looks towards France
- Bancontact as a key payment method
Relevant publisher types
- Local blogs
- Comparison sites
- Creators
- Family and lifestyle communities
Publisher landscape
Many Dutch and French publishers have Belgian reach, but purely Belgian content players often perform better on trust and local relevance.
Language
Run two sets of creatives: Dutch for Flanders, French for Wallonia. One translation for both does not work.
Commission
Expect different return rates per language region and align commissions accordingly.
What we do
We build the programme, find and activate local publishers, manage the relationships and optimise for results every month.
- Programme setup and configuration for this market
- Recruiting and activating local publishers
- Terms, commission structure and exclusions
- Tracking and feed validation before launch
- Publisher communication in the local language
- Monthly reporting and optimisation
What does Belgium cost?
One fixed monthly fee for this market, plus a performance fee on the affiliate revenue the programme delivers. No setup cost, cancel monthly.
- Management fee Belgium
- €299 per month
- Performance fee
- 3% of affiliate revenue
- Setup cost
- €0
- Publisher commission
- Separate, you set the rate
How the performance fee works
The 3% performance fee applies only to revenue that comes in through the affiliate programme. No affiliate revenue in Belgium means no performance fee.
Publisher commission is separate: you set that rate and pay it to the partner who made the sale. Our fee covers building and managing the network.
Worked example for Belgium
- Affiliate revenue
- €50,000
- Publisher commission (8%)
- €4,000
- Performance fee (3%)
- €1,500
- Management fee
- €299
- Total cost of the affiliate channel
- €5,799
Example based on €50,000 affiliate revenue per month and 8% publisher commission. This is a calculation, not a forecast.
Frequently asked questions about Belgium
Can I start with Belgium only?
Yes. Every market is a separate programme at €299 per month. Start with Belgium and add markets whenever you want.
What do I pay before there is revenue?
Only the €299 per month for Belgium. The 3% performance fee applies exclusively to realised affiliate revenue.
Do I need a local website for Belgium?
A local or multilingual shopping experience helps conversion a lot and makes publishers easier to convince. We check upfront whether your setup works for this market.
Who finds the publishers in Belgium?
We do. We map the local publisher landscape, approach partners in the market's language and guide onboarding.
Am I locked in?
No. The programme is cancellable monthly. No setup cost and no minimum term.
Ring the registerin Belgium?
Start the programme for Belgium, or first calculate what the channel could deliver.