Markets / IT
Affiliate marketing in
Italy
Italy combines a growing online market with a strong brand and design culture, ideal for fashion, home and lifestyle.
€299
per month
Market characteristics
- Strong preference for design and brand experience
- Mobile and social driven
- Alternative payment methods still present
- Regional differences in buying behaviour
Relevant publisher types
- Fashion and design blogs
- Creators
- Coupon sites
- Communities
Publisher landscape
Content and creators perform strongly alongside established coupon and cashback players.
Language
Italian is essential, especially in outreach and creatives.
Commission
Use clear validation periods; return behaviour differs by category and region.
What we do
We build the programme, find and activate local publishers, manage the relationships and optimise for results every month.
- Programme setup and configuration for this market
- Recruiting and activating local publishers
- Terms, commission structure and exclusions
- Tracking and feed validation before launch
- Publisher communication in the local language
- Monthly reporting and optimisation
What does Italy cost?
One fixed monthly fee for this market, plus a performance fee on the affiliate revenue the programme delivers. No setup cost, cancel monthly.
- Management fee Italy
- €299 per month
- Performance fee
- 3% of affiliate revenue
- Setup cost
- €0
- Publisher commission
- Separate, you set the rate
How the performance fee works
The 3% performance fee applies only to revenue that comes in through the affiliate programme. No affiliate revenue in Italy means no performance fee.
Publisher commission is separate: you set that rate and pay it to the partner who made the sale. Our fee covers building and managing the network.
Worked example for Italy
- Affiliate revenue
- €50,000
- Publisher commission (8%)
- €4,000
- Performance fee (3%)
- €1,500
- Management fee
- €299
- Total cost of the affiliate channel
- €5,799
Example based on €50,000 affiliate revenue per month and 8% publisher commission. This is a calculation, not a forecast.
Frequently asked questions about Italy
Can I start with Italy only?
Yes. Every market is a separate programme at €299 per month. Start with Italy and add markets whenever you want.
What do I pay before there is revenue?
Only the €299 per month for Italy. The 3% performance fee applies exclusively to realised affiliate revenue.
Do I need a local website for Italy?
A local or multilingual shopping experience helps conversion a lot and makes publishers easier to convince. We check upfront whether your setup works for this market.
Who finds the publishers in Italy?
We do. We map the local publisher landscape, approach partners in the market's language and guide onboarding.
Am I locked in?
No. The programme is cancellable monthly. No setup cost and no minimum term.
Ring the registerin Italy?
Start the programme for Italy, or first calculate what the channel could deliver.