Markets / DE
Affiliate marketing in
Germany
Germany is continental Europe's largest e-commerce market and the obvious next step for almost any European store.
€299
per month
Market characteristics
- Very high volume, even in niches
- High expectations on reliability and legal correctness
- Invoice and pay-later are important
- Return rates are relatively high
Relevant publisher types
- Voucher sites
- Cashback
- Test portals
- Specialist blogs
- YouTube creators
Publisher landscape
A deep landscape with strong voucher and cashback players, professional content portals, test sites and a mature creator layer.
Language
Everything in German, including terms and customer service. Sloppy German costs trust and therefore revenue.
Commission
Account for higher returns and correct your commission base accordingly. Differentiation per publisher type is the norm here.
What we do
We build the programme, find and activate local publishers, manage the relationships and optimise for results every month.
- Programme setup and configuration for this market
- Recruiting and activating local publishers
- Terms, commission structure and exclusions
- Tracking and feed validation before launch
- Publisher communication in the local language
- Monthly reporting and optimisation
What does Germany cost?
One fixed monthly fee for this market, plus a performance fee on the affiliate revenue the programme delivers. No setup cost, cancel monthly.
- Management fee Germany
- €299 per month
- Performance fee
- 3% of affiliate revenue
- Setup cost
- €0
- Publisher commission
- Separate, you set the rate
How the performance fee works
The 3% performance fee applies only to revenue that comes in through the affiliate programme. No affiliate revenue in Germany means no performance fee.
Publisher commission is separate: you set that rate and pay it to the partner who made the sale. Our fee covers building and managing the network.
Worked example for Germany
- Affiliate revenue
- €50,000
- Publisher commission (8%)
- €4,000
- Performance fee (3%)
- €1,500
- Management fee
- €299
- Total cost of the affiliate channel
- €5,799
Example based on €50,000 affiliate revenue per month and 8% publisher commission. This is a calculation, not a forecast.
Frequently asked questions about Germany
Can I start with Germany only?
Yes. Every market is a separate programme at €299 per month. Start with Germany and add markets whenever you want.
What do I pay before there is revenue?
Only the €299 per month for Germany. The 3% performance fee applies exclusively to realised affiliate revenue.
Do I need a local website for Germany?
A local or multilingual shopping experience helps conversion a lot and makes publishers easier to convince. We check upfront whether your setup works for this market.
Who finds the publishers in Germany?
We do. We map the local publisher landscape, approach partners in the market's language and guide onboarding.
Am I locked in?
No. The programme is cancellable monthly. No setup cost and no minimum term.
Ring the registerin Germany?
Start the programme for Germany, or first calculate what the channel could deliver.