B2B store serving four markets at once
Long sales cycles, business buyers and repeat orders. Here is how we design a programme that rewards lead quality and account value instead of impulse purchases.
- Sector
- B2B e-commerce
- Scope
- Four markets, one programme
The challenge
A B2B supplier sells to companies in four European countries. The average first order is small, but an account is worth years of revenue. Classic affiliate models that reward only the first order fit poorly.
The publishers are different too: trade media, industry newsletters, review and comparison platforms and procurement portals rather than cashback sites.
Our approach
01
Define value before commission
We agree what counts as a valid conversion: first order, registered business account or requested quote. Only then do we build a commission structure that rewards it.
02
Publisher selection per market
In each country we recruit specialist publishers who understand the buying process. Quality over volume: ten relevant partners beat a hundred coupon sites.
03
Content instead of discounts
We supply publishers with specifications, comparison material and use cases so they can publish on substance rather than compete on price.
04
One programme, four languages
One structure and one report, but local terms, currency and communication per market.
What we deliver
- —Conversion definition and valuation model per market type
- —Publisher shortlist per country, including trade media
- —Content pack for publishers in four languages
- —Lead validation agreements with sales
- —Reporting at both order and account level
What we steer on
- —Validated leads per publisher
- —Lead-to-customer ratio per market
- —Repeat orders from affiliate-acquired accounts
- —Share of approved versus rejected conversions
- —Cost per validated lead
Transparent by design: these are method cases, not client results. We do not publish figures or claims we cannot substantiate. Want references from existing clients? Ask us via the contact page.
This is howit would gofor you.
Tell us your markets and your margin and we will walk through the approach for your situation. €299 per country per month + 3% performance fee.