Home & living brand with a programme that has stalled
The programme has been running for years, but revenue comes from the same three partners and no longer grows. Here is how we bring it back to life.
- Sector
- Home & living
- Scope
- Existing programme, one market
The challenge
The programme was set up once and never really managed afterwards. Hundreds of publishers are registered, a handful are active and the rest never sent a single click.
The commission structure was never adjusted to current margin, and nobody is certain whether all conversions are genuinely incremental.
Our approach
01
Audit first
We verify tracking, attribution, cookie duration and double counting with other channels. What we cannot measure, we cannot steer.
02
Clean the publisher portfolio
Close inactive accounts, block questionable traffic and approach the partners that matter personally with a concrete plan.
03
Incrementality at the centre
We look critically at publishers who appear only at the end of the funnel and ask whether they add revenue or merely claim it.
04
New inflow
Add content publishers, niche blogs and creators who create demand higher up the funnel, with terms suited to that role.
What we deliver
- —Technical audit of tracking and attribution
- —Cleaned publisher list with clear status per partner
- —Revised commission and terms structure
- —Activation plan per publisher segment
- —Monthly review with concrete actions
What we steer on
- —Revenue share outside the top three publishers
- —Number of publishers delivering revenue each month
- —New customers via affiliate
- —Overlap with other channels
- —Effective cost per order after corrections
Transparent by design: these are method cases, not client results. We do not publish figures or claims we cannot substantiate. Want references from existing clients? Ask us via the contact page.
This is howit would gofor you.
Tell us your markets and your margin and we will walk through the approach for your situation. €299 per country per month + 3% performance fee.