Fashion store expanding from the Netherlands into Germany
A Dutch fashion retailer performs well at home and wants Germany next. Here is how we build a programme that thinks in German from day one.
- Sector
- Fashion & apparel
- Scope
- Netherlands → Germany
The challenge
The shop has a loyal Dutch customer base and an affiliate programme driven mostly by cashback and a few comparison sites. Germany feels like the same market in another language. It is not.
German shoppers buy differently, return differently and trust different publishers. Without German terms, feeds and publisher communication, a programme stays empty no matter how good the product is.
Our approach
01
Market diagnosis before technology
We first map the German publisher landscape for the category: cashback, coupon, content, price comparison, retail media and relevant creators. Only then do we pick the network or platform.
02
Terms that match the margin
Commission structure, cookie duration, category exclusions and return policy are set against real margin per product group, not a default percentage.
03
German-language publisher recruitment
We approach publishers in German, with German feeds, German landing pages and arguments that fit their business model. Not a translated Dutch email.
04
Managed, not switched on and left
Weekly follow-up: activating new publishers, waking dormant ones, filtering out fraud and cookie stuffing, and rebalancing the mix.
What we deliver
- —Publisher landscape analysis for the German market in your category
- —Programme setup including terms, commissions and exclusions
- —Tracking and feed validation before going live
- —German-language publisher outreach and onboarding
- —Monthly reporting per publisher type
What we steer on
- —Number of active publishers (not just signed up)
- —Revenue share per publisher type
- —New versus returning customers via affiliate
- —Effective commission after returns
- —Cost per order including the management fee
Transparent by design: these are method cases, not client results. We do not publish figures or claims we cannot substantiate. Want references from existing clients? Ask us via the contact page.
This is howit would gofor you.
Tell us your markets and your margin and we will walk through the approach for your situation. €299 per country per month + 3% performance fee.