DTC brand launching in France and Belgium
A direct-to-consumer brand with no affiliate experience wants to open two French-speaking markets. Here is how we start without burning budget.
- Sector
- Beauty & DTC
- Scope
- France and Belgium
The challenge
The brand has a strong social presence but no affiliate experience and no team to manage publishers. France and Belgium look like one language area, yet they differ in publishers, payment habits and delivery expectations.
The risk: launching fast with coupon sites, discounting customers who would have bought anyway, then concluding that affiliate does not work.
Our approach
01
Start small and controlled
We begin with a limited publisher set and strict terms, so we learn the channel before opening it up.
02
Creators as affiliates, not as ads
French-speaking creators and content publishers get a performance-based agreement instead of a fixed fee upfront.
03
Treat Belgium separately
Its own terms, delivery information and publisher selection, including Dutch-speaking Flanders where relevant.
04
Guard the discount logic
Clear rules on voucher publishers, brand bidding and which promotions may or may not be combined.
What we deliver
- —Programme setup for two markets with separate terms
- —French-language publisher and creator outreach
- —Rules for vouchers and brand bidding
- —Onboarding material and product feeds per market
- —Weekly adjustments during the first months
What we steer on
- —Share of new customers via affiliate
- —Revenue per publisher type
- —Discount code usage and its effect on margin
- —Return rate per publisher
- —Cost per new customer per market
Transparent by design: these are method cases, not client results. We do not publish figures or claims we cannot substantiate. Want references from existing clients? Ask us via the contact page.
This is howit would gofor you.
Tell us your markets and your margin and we will walk through the approach for your situation. €299 per country per month + 3% performance fee.